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Win attention.
Put AI to work.

We design websites, build custom software, and connect AI agents to the tools your business runs on.

Explore projects

Based in Santa Rosa, California. Remote projects welcome.

Upstage Productions website featuring concert lighting and the headline Make the room feel it
Upstage ProductionsExplore the website

From first impression to daily operations.

Operational software

OATAS

Built for Kelly’s Appliance: connecting legacy ServiceDesk data, operational information, AI retrieval, and Slack-based assistance in a working business.

  1. Legacy service data
  2. Operational data platform
  3. AI retrieval and assistance
  4. Slack and team workflows

What needs to
work better?

Services and pricing

The handoff is
part of the build.

Interactive example: a sales enquiry

“We need a customer portal. Our enquiries are spread across email and spreadsheets.”

  1. ReceiveCapture the request
  2. ContextGoal and current tools
  3. PrepareDraft a project brief
  4. Hand offShane reviews the scope
Ready for a fit call.

The goal, current tools, and open questions stay together. A person confirms the scope and next step.

Ready for a fit call.

Read the OATAS project story

Start small.
Build it properly.

  1. Find the useful first move.

    A free 30-minute fit call about your priority. A brief recommendation follows. Detailed audits and implementation plans are scoped as paid work.

  2. Build with the people using it.

    Review working software as it takes shape. Test the design, integrations, and exceptions before launch.

  3. Keep your team in control.

    You own the code and data. We document the system, train your team, and agree on the support it needs.

Work with Shane and the team.

Shane leads your project from the first conversation through delivery, bringing in specialists for the design, engineering, and integrations it needs.

Meet the team
Founder & AI Automation Lead

Shane Spencer

Shane leads Ideas Realized across product strategy, AI automation, and custom software delivery for service businesses and growing teams.

AI automationCustom software
Open Shane's profile
Shane Spencer, Founder & AI Automation Lead at Ideas Realized

What clients say.

“

Shane is a wealth of knowledge. He's helped my company grow over the years.

★★★★★
HC
Hendra C.
Recommended Yelp reviewer · San Leandro
Read on Yelp ↗
“

He has a unique ability to explain technology and AI in a way that feels approachable and not overwhelming.

★★★★★
JO
Janine Oswalt
Website client · Google review
Read on Google ↗
“

Shane has built web pages for 2 of my business' they have almost instantly produced results.

★★★★★
MK
Mark K.
Kelly’s Appliance · Longtime employer and client
Read on Yelp ↗

Yelp currently lists this review as not recommended.

What are you
working on?

Book a free 30-minute fit call with Shane, or send a short project brief.

Start a conversation.

Share a few details. We will reply within one business day.